Auteur/autrice : Cunha

  • Explosive success!

    How a card game contradicted all pessimistic statistics and raised 8,7 million of dollars on Kickstarter It is probably not very motivating to create a crowdfunding campaign knowing the odds are against you. Numbers from last April, analysed by Statista, shows the success chances of a project funded on Kickstarter is as low as 37%…

  • Influencers, personal brand equity et KPIs.

    Depuis l’arrivée du web 2.0, la question de comment mesurer « l’influence » d’un influencer est devenu de plus en plus pertinente. Dans peu de temps les montants versés aux vedettes sur Instagram et compagnie ont explosé et les dépenses globales sont estimé à environ trois milliards d’Euros (seulement sur Instagram) en 2017. Mais avec l’apparition des…

  • The billionaire market of smart homes

    By bringing solutions to innovate in the control and command of home devices, tech companies are surfing in a new, profitable and fast growing market. A battle between tech giants to get inside your house Making homes smarter is a growing trend. Being able to turn on the TV with a hand gesture, the lights…